Each of us carries the energy of generations before us.
With every customer follow-up we procrastinate on, every social media post we overthink, every product demonstration where we apologize for the price—we're breathing life into patterns established loooooong before we were even here.
Some of us (raising my hand here! 🙋♀️) overcompensate with hustle culture, pushing ourselves to exhaustion because somewhere in our DNA is a voice saying "you're not doing enough!"
Others silence our authentic voice through perfectionism (anyone else have 37 drafts of that newsletter? Just me?).
Being Busy As A Distraction
Many find temporary relief through what I call "productive procrastination"—endless scrolling for "research," reorganizing your collection by alphabetical order instead of making those calls, or even hiding behind your children's needs. "Sorry, can't do that team call—Johnny has soccer!" (When Johnny would be TOTALLY FINE with Dad taking him.)
Have you noticed how being busy—I mean CRAZY busy—becomes the perfect shield?
You stay busy with tasks that feel important but don't directly generate revenue. Updating your website for the tenth time this month feels productive, but it's actually avoiding the scary work of reaching out to prospects.
This pattern often comes from families where being busy meant being valuable.Now you mistake motion for progress in your business.
Common productive procrastination activities:
- Researching new marketing strategies instead of using current ones
- Organizing files and systems repeatedly
- Taking course after course without implementing
- Creating content but never promoting it
When you're rushing from task to task, constantly "putting out fires," you don't have to face the deeper work. You get to feel productive while avoiding the uncomfortable inner work that true growth requires. I see so many women in our community wearing busyness like a badge of honor, when really it's a clever way of avoiding your own healing.
Staying busy protects you from facing these uncomfortable feelings, but it also protects you from income.
Oprah Winfrey's powerful words at the
2018 Golden Globes still have me feeling ALL the feelings:
"Speaking your truth is the most powerful tool we have."Find Your Authentic Business Voice
But what happens when your authentic business voice is muffled by that critical inner voice that sounds suspiciously like your mother? When imposter syndrome keeps you from hosting that live event? When fear of judgment has you sharing someone else's perfect testimonial instead of your messy, beautiful, REAL story?
The path forward isn't just about better marketing strategies or a fancier planner (though I do love a good planner! ✨).
It's about healing the root causes that hold your business back while you're "doing all the things." And this healing journey? It's exactly why I created The Awakened Woman's Activation Guide for women like you, who are successful on paper but feeling disconnected from our authentic power.
Feeling a deep sense of purpose in my coaching work has shown me that our greatest business breakthroughs often come after personal healing. When we forgive our past—including family patterns of "money doesn't grow on trees" thinking, fear of being visible, or that nagging "who do you think you are?" voice—we create space for abundance that no amount of perfect hashtags can deliver.
Knowing WHAT you want tells you WHAT to do. Without the WHAT, you have no plan, and nowhere to begin.
This truth applies perfectly to healing work. You need to know WHAT needs healing before you can address it!
Consider these steps I've stumbled through myself:
1. Get honest about your money story. Do you stray away from talking money out of fear? When someone says "that's expensive," do you crumble faster than a gluten-free cookie?
2. Check your visibility comfort zone. Are you hiding behind your logo instead of showing your beautiful face? Can you not bring yourself to share a selfie, let alone a reel on social? What's the real reason behind the hiding?
3. Notice where your business keeps hitting the same wall. Is it always the sales conversation? Content creation? Actual lead building? Asking people to join your team without apologizing?
4. Look for the emotional patterns fueling these roadblocks:
- Where are you working TWICE as hard to prove you're good enough?
- Did Mom or Dad have similar struggles with putting themselves out there?
- What childhood messages play on repeat when you're about to level up?
5. Practice forgiveness like it's your business superpower - because IT IS! Forgive family members who taught you to play small and especially forgive yourself for those 3am tearful moments wondering if you're cut out for this.
Without this forgiveness work, we're just slapping motivational quotes on business problems that need deeper healing. Trust me, I've tried ALL the shortcuts! 🛤️✨
Magnetize Your Business Through You
Through this messy, imperfect healing journey, I've discovered that our authentic truth becomes our most magnetic business asset. It attracts customers, creates content that actually connects, and builds a business that doesn't require you to be someone you're not.
"What I know is speaking your truth is the most powerful tool we have." - Oprah Winfrey
The tools are in your hands—your products, your story, your truth. And honey, the world needs exactly what only YOU can give! 💕
Your Unique Value And Next Steps
Breaking free from family patterns requires you to activate your authentic self, establish consistent healing practices, and consciously choose new behaviors. These three elements work together to transform how you show up in business and life.
Your family's money stories may have taught you to shrink, apologize for your prices, or avoid bold claims about your work. Activating your vision means getting crystal clear on what you want to create, regardless of what those around you think success should look like.
Ready to take that first step toward reclaiming your authentic power in business and life? I've created something special just for you.
Download The Awakened Woman's Activation Guide and receive 14 days of supportive emails to guide your journey.
This free resource is filled with daily practices focused on your vision, voice, and value – all designed to fit into your busy life (including a bonus 5-minute ritual that even the most time-starved entrepreneur can manage!). It's the perfect way to begin breaking those inherited patterns and stepping into your full power as a business woman.